The homepage of the website is the front door to all the catchy details that build up the rest of your website. It becomes a blueprint for every successful business and converts visitors into customers. So don’t you think should it be as remarkable as possible? Today, let me share with you 6 things you need to understand about the purpose of your website to create a lasting impression.
There are Simple Web Design Tips You Should Keep In Mind For Your WordPress Website. Implement these simple design tips into the purpose of your website.
As you begin to layout the primary elements of Your WordPress Website Homepage, you must also understand the purpose of your website.
There is no doubt that different kinds of websites have a different purpose depending on the intended audience is. Some websites are informative while some are entertainment websites. But at the end of the day, the main intention of any website is to convert visitors into consumers, build trust, educate visitors about their business, build a long-lasting relationship with existing clients, and to do branding of their business. Let’s see the quick look at each of these purposes:
You Want People To Find YOU
The first purpose of having a website is for people to find you and your business online. Your website layout and content must be optimized for search engines like google, bing, etc. It will help visitors to find you online easily, not during your websites first few months, but with consistent online presence.
You Want To Build Your Online Reputation
Your website is the most important element for building trust. When visitors arrive at your website, your website should work the way your visitor expect it to work. Tell them who you are and why you can be trusted. Dont bombard them with those annoying pop ups and modals! Your goal is to build a lasting reputation as an authority for your niche.
You Want The World To Know About You and Your Business
One of your website’s primary purpose is to inform visitors. But do not just inform. Offer value for your visitors. Information on how you can offer a solution to their problems instead of your competitors goes a long way. Create contents that matters to them.
You Want Add Value To People’s Lives
Your website is not only an information site for you or your company. It is also a place for people to learn your vision of the future. Your website should teach people how to be acquainted with what their issues and challenges actually are, and how you can add value to their lives.
You Want To Cultivate A Relationship
Visitors are not only buyers or information seekers, they are people. If you treat them as such, they will eventually trust you or your business. So try to capture the email address of your visitors and create valuable content that is significant to their stage in the consumer journey. It will help you to nurture them through to the sale.
Lastly, You Want To Convert Visits To Sales
Do not be afraid to sell your ideas. It is the main objective of your website. A conversion can come from many things like when a visitor subscribe to a newsletter, make a call to you, to do a product or service purchase from your website. You should keep in mind this objective during the designing and development of your website’s homepage as you navigate through the development process.Understand these 6 Things and you are well on your way to creating a stunning yet functional website!
Check my previous post How to start a blog if you are planning to have your own personal blog website.