First impression always counts. In case of online businesses, it matters more than anything else, because there is an absence of face to face interaction. Hence the first impression in the form of a great website can go a long way in getting traction online and help engage with the targeted audience.
Every time when a new visitor visits your website’s homepage, your business needs to create an indelible impression on the visitor’s mind. Today’s online user will do a detailed analysis and establish an opinion of your brand, and determine if you are worth getting to know further, and doing business with.
The homepage of the website is the front door to all the catchy details that build up the rest of your website. It becomes a blueprint for every successful business and converts visitors into customers. So don’t you think should it be as remarkable as possible or at the very least functional?
Study shows that, it takes only 0.05 seconds for users to build an opinion about your business and website. So you just have only 50 milliseconds to make a good impression and keep them engaged on your website. So use the following key elements wisely to create an attractive layout for your website.
Let’s look at all these elements one by one.
1. Clear and Simple Headline and Sub-headline
Your website should convey what your business is offering to customers within 3 seconds. Keep your headline and sub-headline simple, catchy, and clear.
Always keep in mind you will never get a second chance to make a first impression. So keep a good and interesting headline. It can grab the visitor’s attention and can drag them throughout into your site. For instance, ‘Google Drive’ headline is very simple but powerful. “A safe place for all your files”.
If you want to optimize your headlines and text for mobile and want to give a better experience then make use of larger fonts at least 22px.
2. Give Your Word
You should include something on your website that demonstrates that you understand your visitors and the challenges they face. It is, in reality, a trust factor. You need to make them a promise that will solve their problems.
By including promise text and sub-promise text you can establish trust and credibility.
3. Prominent Calls-to-action ( Primary and Secondary Call-to-actions)
When a visitor arrives on your website’s homepage, make it clear what action you want them to take next.
There must be a top-of-the-funnel (primary) and bottom-of-the-funnel (secondary) action on your website’s homepage.
If you include your call to action located at the top part of your homepage that is visible without scrolling then it will definitely increase your conversion rate.
Your primary call-to-action will be like you want your visitors to do a subscription to your blog or connect with you for purchasing a product, service or for a consultation.
Don’t include more than 2 calls-to-action on your website because it will confuse your visitor and mess your customer’s journey.
4. Lightweight Supporting Images
There is no doubt in that HD and original images build credibility for your company or engage your audience. But if they take a longer time to load then your visitors will leave your website.
According to research, 39% of people will leave your website if images take a long time to load or won’t load.
That’s why always use lightweight images in your website as it will not take a long time to load so engagement rate will increase.
5. Social Proof
Need we say more. Social media has gotten that much powerful that just about every big businesses today use it to build their community. Social media has defined the way businesses do their business.